The Liquid Salt project was born in 2018 from an intuition as simple as it is revolutionary: to create an innovative and healthy salt, capable of reducing excess sodium in the kitchen without compromising taste.
Paolo, a former entrepreneur with a grand vision that was initially seen as crazy by everyone, was to revive an old, decommissioned water purification plant. Paolo believes in this new project and turns to a chemical engineer he knows.
The plant was completely rebuilt, and a deep collaboration was born between the two, and over time, a friendship.
Liquid Salt is much more than a product:
it is a vision that combines health, taste and respect for the sea.
It's a story of family, friendship and courage.
It's a legacy transformed into innovation.
In the first two years, there is a lot of work to do, as in every enterprise and vision.
Paolo redesigns the plant to produce the first liquid sea salt: a product with 75% less sodium, preserving marine trace elements, and free of microplastics and additives. A true innovation, its liquid form distributes evenly, making it ideal for both home and professional catering use.
In 2020, the first container shipped abroad, marking the beginning of its international expansion. From there, the project gained momentum: restaurants in the United States began using Liquid Salt as a customized product under their own brand, while the first requests also came from Saudi Arabia.
Today, after Paolo's premature death, the project continues with the same spirit of innovation and passion, carried forward by his daughter Laura, resident in German-speaking Switzerland. In January 2025, exactly one year after the loss of her father, Laura officially founded
Liquid Salt.
Tuscany August 2020 – The first international order is launched
Laura inherited her entrepreneurial soul from her father: she is dynamic, determined and deeply motivated to keep the promise made to him in their last meeting. With a solid managerial background in Wellness Centers in Luxury hotels and as Linguistics and Projects Manager for Italian in an international NGO, she leads Liquid Salt today with an eye to the future, carrying forward a legacy made of values, vision, innovation and respect for the company's roots.
“For years my dad asked me to found a company and start from scratch with the liquid salt project, studying the market I was in. I am honored to be able to continue building something that is good for people and I confidently embrace the challenge in the new Swiss and European market. I believe he has left me the most beautiful legacy a parent can leave to a child: visions and dreams.”
We promote a healthy and balanced diet to improve overall well-being.
Our processes respect the environment, using natural resources in a sustainable way.
We invest in research to ensure high quality and innovative products.
